I think the different branding is a pretty bad idea, I've followed this development from the beginning (not that closely) and haven't even heard of that until just now. I googled "Laurel rittenhouse rentals" and "laurel rittenhouse apartments" and nothing for 1909 Rittenhouse even came up, and I don't see a way from the Laurel website to get to the apartments either. Besides the prices, this certainly doesn't help get them leased...

Edit: OMG, a 2 bedroom on like the 3rd floor is $10k a month?!