A bit tangential… but I’ve always thought the more data that is collected, the less likely we will be randomly targeted based on said data, but the more likely we might be intentionally targeted for said data. Meaning, if everyone has their SSNs leaked on the internet, you might be less likely to be randomly targeted as that number approaches the US population. However, you might be more likely to be intentionally targeted based on other demographic factors (assets, income, location, etc).

Another example: if Alexa listens to every word that everyone says, it seems to approach meaninglessness. Unless you begin to target particular pieces of information to isolate particular groups. Then it becomes increasingly beneficial. The key importance is to know how to sift through that information as the amount of information is amassed.