It’s a hit piece towards (young) people who, according to him, have insufficiently considered the complexity and nuance of Nietzsche. This, based on the fact a generation of people post buzzwords and catchphrases to social media - itself inherently a place where catchphrases and buzzwords are the expected levels of discourse - and concluding that the absence of full throated discourse proves that an adequate understanding has not been achieved. The conclusion doesn’t even come close to answering the questions outlined in the premise.

We’re not all Nietzsche experts. And his writing does leave a lot of room for interpretation. So why is the author discounting the valid opinions (“Oh my god, Nietzsche is like, my favorite philosopher.”) of people based on the fact that they’re reading, whether elementary or advanced, may be different than yours?