The lot doesn't matter when they're building the vehicle for you, to your spec.

The $2000 off MSRP was a standard incentive they were offering at the time. $2500 off an enclave, for example. They actually tried to pull it when my car came in, saying they weren't running it anymore. I told them they could keep the car and I'd go somewhere else.

The real negotiation was the 0% financing.

The goal here is to pit the manufacturer against the dealership. Imagine getting in touch with Subaru and saying "this dealership won't let me buy a car from you".