If you don't think GE managers intentionally scam you then you are not paying attention. I cannot tell you how many times I have been in a GE where they have meat on sale, but not under the sale sign. The meat under the sale sign (when they do this) is always more expensive so if you carelessly take a couple packages from under the sign you could easily end up paying substantially more than you planned on spending and not figure out why until you get home and unpack. I have also picked up items under an out of date sale price and have the cashier charge me the new, more expensive price, and never being aware of the GE policy of giving you the first item free when being overcharged. I actually spoke to a store manager who told me that GE does not have time to mark all their items correctly.