Well, I guess that is probably true from a B-school point of view. Unlimited growth is the goal. And any money left on the table = failure. In the case of a company like Patagonia, maybe more conservatives would buy their stuff if they kept quiet about climate change or Bears Ears National Monument. But clearly they made the decision that the loss of potential revenue was worth it. Then again, maybe they made the calculation that not that many conservatives shop there in the first place (preferring Cabela's or whatever), so being vocal about environmental causes would increase loyalty among an already left-leaning customer base. This would actually be interesting stuff for a case-study - do you try to capture the entire market? Or do you focus on a very enthusiastic sector of the market? I think either could be successful, depending on the business.