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Proof-Variation7005 t1_j64msi6 wrote

I wouldn't want to oversimplify it too much but Trader Joe's opening and splitting the hipster market share probably was a part of it.

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allhailthehale t1_j64q2pf wrote

I'm sure that TJs (and Rory's) opening didn't help, but it seems like they've been struggling for quite a while-- like even before they got rid of the last GM.

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Proof-Variation7005 t1_j64t4n0 wrote

Oh definitely, competition didn't create their problems. But I think the competition probably increased the severity and urgency.

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WickedDog310 t1_j65k4oo wrote

You're not wrong, but TJ's opened what 2/3 months ago? They had to have been in rough shape already if 3 months of competition has driven them to this

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Proof-Variation7005 t1_j65mrue wrote

I'd imagine the business model probably limits the margins on what they're actually making per customer. In a situation like that, without the buoy of multiple locations, a small hit can have a pretty big impact.

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