Depends on your relationship dynamic and love language.

I don’t make unsolicited comments on my partner’s physical appearance ordinarily and would honestly be weirded out if he called me pretty everyday.

If we’re all done up for a special event or got a new haircut or something, then it makes sense to make a comment about how he looks handsome in that suit or how I’m beautiful with that shade of lipstick, new hairstyle, etc.

If consistent words of affirmation (including verbal compliments) is your love language then you should communicate that with your partner and they should put some effort to accommodate, or find a partner who also speaks that love language naturally.