I mean we're already at a stage where Kraft Heinz have their foot in the door and are supplying school lunches l, which is effectively the same thing when you think about it.

It's not inconceivable that they provide them cheap as a loss leader then pull the old bait and switch and say to school boards "do this thing which is in our interests or we pull your cheap lunches".

https://www.cnn.com/2023/03/13/business/lunchables-in-schools/index.html