I get this, but I think that's why places like Alamo have done so well at creating a space that doesn't allow talking and stuff. I love watching at home, but no matter how good the setup, it'll never replace the communal experience for me- especially for stuff like horror or comedy that has a certain degree of response built into the experience.

Plus it's ideal for people not to have to invest in a theater setup just to enjoy a movie on film!