Viewing a single comment thread. View all comments

DocFGeek t1_jbecofn wrote

Reply to comment by dblack246 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Actually a real thing in US food labelling laws. Look into the difference between "Krab" and "Crab".

25

DaStalkingBiscuit t1_jbefis3 wrote

It's a thing in Europe too. Atleast my country. Tbh, while I find laws like that kinda dumb, I also find the creative ways companies get around it kinda hilarious

7

Extension-Ad-2760 t1_jbehb5t wrote

Why are they dumb though? This study shows that the consumers can see through the ways companies try to get around it

3

DaStalkingBiscuit t1_jbeqlfh wrote

That's not what the article is about. I've never blamed vegan substitutes for not being legally able to call themselves 'chicken substitute' etc.

Laws that prevent misrepresentation of your product are good, but I feel like your should be allowed to explicitly state that your product tries to mimic something else.

5