DaStalkingBiscuit t1_jbeqlfh wrote
Reply to comment by Extension-Ad-2760 in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
That's not what the article is about. I've never blamed vegan substitutes for not being legally able to call themselves 'chicken substitute' etc.
Laws that prevent misrepresentation of your product are good, but I feel like your should be allowed to explicitly state that your product tries to mimic something else.
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