tornpentacle t1_jbfctvo wrote
Reply to comment by awidden in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Of course they aren't. I don't know that I've ever seen more than a handful of ads that actually piqued my interest in my life.
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