chickanpoo t1_ityhy6d wrote
I’m not a Facebook fan but it pays the bills - there’s about a zero percent chance that this is intentional or even specifically spelled out within facebooks Algo team in this context. Part of the algorithm recognizes the correlation because it’s backed with actual billions of clicks driving how people interact with ads. This makes it sound like someone is punching that in manually and that’s not happening.
People in Ads is something I’ve personally been testing and have driven results of for most of my career. The aesthetics of a person drive ad responses - that’s been marketing forever.
[deleted] t1_ityoazg wrote
[removed]
bottomfeeder_ t1_ityykv4 wrote
There's a 100% chance that the team deciding to use facial recognition for mapping ads to customers knew that it would end up targeting based on age, race, and gender. Even without explicitly programming it - this is the natural consequence of training a model with target labels (clicks) that we know are dependent on age, race, and gender.
dryj t1_itzdn2d wrote
If you accidentally make a racist robot you're still obligated to fix it.
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