WeirdAndGilly t1_itz0aes wrote on October 27, 2022 at 10:34 AM

Reply to comment by ChrisFromIT in Facebook Segments Ads by Race and Age Based on Photos | Ads with teenage girls are mostly directed at men over 55, while white people see fewer ads with Black faces, a new study finds. by chrisdh79

That doesn't seem to be what the article is saying. The advertisers aren't making the choice, the Facebook algorithm is.

ChrisFromIT t1_iu0yc0u wrote on October 27, 2022 at 7:09 PM

That is what the article says. Essentially the study authors used A/B testing. Which the AI algorithm that Facebook uses, determines which users to serve them to. But again, based on the choices that the advertiser sets out.

sfzombie13 t1_itza0uz wrote on October 27, 2022 at 12:17 PM

it is, after years of tweaking to find out what works. surely you've heard about all of those tests facebook ran on users, right? you think they haven't been testing and revising this for years? it's also a well known fact that folks prefer to be in the company of those more like themselves, so the targeted ads make a lot of sense, and money.

WeirdAndGilly t1_itzroj3 wrote on October 27, 2022 at 2:32 PM

Uh huh.

Have you read the article yet? Because it looks like you're reacting entirely to the headline and yet seem to think you can add things to the discussion that weren't covered in the article.

sfzombie13 t1_iu0c7jx wrote on October 27, 2022 at 4:47 PM

the only thing i added was what i heard from a person who worked on the thing they're talking about, and i not only think i can add them, i think it is irresponsible not to add them. had the reporting been more responsible i would not be adding them, just commenting on them, but that is out of my control. and he didn't tell me anything that wasn't common knowledge, or at least available on the internet, so it's not really something i'm making up and can't back up. it's just not a debate class or peer reviewed paper so forgive me for not adding references.