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Kindly_One_6756 t1_j60tihf wrote

While it doesn't sound like a great result initially I think it's important to remember that the only major country with more affordable food in the entire world is the USA and that the tax itself is fairly small. It's not like it has caused soft drinks to double in price or anything like that.

https://www.weforum.org/agenda/2016/12/this-map-shows-how-much-each-country-spends-on-food/

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K1rkl4nd t1_j61v81x wrote

With the way retailers work off margin, the soft drink industry as a whole is walking into a period of demand destruction due to rising retail prices. Coke moved their everyday 12oz can 12pk price to $8.29. Three years ago that was a good sale price for a 24pk. With 20oz in convenience stores teetering between $2.39 and $2.49, we won't have to worry about taxation, as volume will fall off. We're already pricing in a 8% volume reduction, but still netting about 2% dollar growth for the year due to taking rate increases.

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