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K1rkl4nd t1_j61v81x wrote

Reply to comment by Kindly_One_6756 in The implementation of a soft drinks industry levy in the UK in 2018 was associated with an 8% reduction in obesity among 10-11 year old girls with the greatest reductions seen in those living in the most deprived areas. No such association was found in 10-11 year old boys or younger children. by shiruken

With the way retailers work off margin, the soft drink industry as a whole is walking into a period of demand destruction due to rising retail prices. Coke moved their everyday 12oz can 12pk price to $8.29. Three years ago that was a good sale price for a 24pk. With 20oz in convenience stores teetering between $2.39 and $2.49, we won't have to worry about taxation, as volume will fall off. We're already pricing in a 8% volume reduction, but still netting about 2% dollar growth for the year due to taking rate increases.

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