Totally agree. But I think the amount of work needed to get the current (past) technology to be much better was too much effort for too little gain. They're basically just search engines fueled mostly by top results which is generally a paid position to be in.

Automation is certainly slow too, not sure why. Just not enough customers maybe.

A new wave of digital assistant with language models is most likely the advancement you envisioned and it'll happen relatively quickly I bet.