Hmm, I think cataloguing ourselves is inherent to our behaviour, as it has been since the dawn of time. There are countless examples going back as far as tribal warfare. What technology has done is allowed us to connect with impossibly niche sects of civilisation and attached labels to that. Gender diversity, for example, has an incidence rate of .2% in the general population. Pre internet, and am certainly pre industrialisation, it’s probable that there would be a handful at best of people who identify as non-binary, for example, and the chances of 2 non-binary people meeting would be astronomically low, and thus as an identity, or cataloguing method, would have been impossible to attach a label to, as there simply wasn’t the critical mass needed to form the community. So I don’t think there’s an AI pulling the strings, but you’re absolutely right, we’ve categorised ourselves so well it would be much easier for an ai to glean information from the general population as opposed to, say, 50 years ago