Until AI becomes sentient it will always lack purpose. It doesn't know the why, the why is the part we give it, the prompts. It doesn't know why we want that unless we tell it. A lot of people don't actually know the why in their own businesses. That's why consultation is usually a part of most client design projects. Now AI can be a tool in that design project. Clients wont necessarily skip right to using AI instead of a person.