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visarga t1_j59y628 wrote

When people choose to use a chat interface it means they won't actually search the web manually, they got AI to do it for them. So, who sees the ads? The language model completely replaces the search user interface.

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duffmanhb t1_j59z0nd wrote

You're not thinking larger. Google searches aren't just things like, "What's the velocity speed required to break gravity?" or "What is the kwh rate in California for the last 10 years?"

People will still use Google, or some future permutation of it. Long as they are using Google, they are feeding them data, which they'll use to deliver ads (probably better than ever). It doesn't have to deliver those ads through Google.com, but in many other ways. They can still deliver your precise answer, but ender that, deliver products that are perfectly optimized to be exactly what you are looking for. If it's something you want to buy, or could potentially buy that you don't know you want yet... All this AI data Google will generate from you using their AI, will be able to deliver ads better than ever.

Say for instance you're a PERFECT candidate for solar panels on your roof. But it's nothing you ever even consider, never been educated on, haven't looked into, and just really aren't interested in it. Google will be able to use your AI searches to get such an intimate understanding of you, to realize, 'Visarga is an amazing cadidate for residential solar and they don't even know it. But they would absolutely love to get solar for their home if they knew more about it. The data shows they absolutely would be thrilled to have this. So we can now find a way to get them in contact with an installer so they can get solar."

That's MASSIVELY valuable for EVERYONE. The installer who wants to not spend time educating everyone, and seeking out ideal candidates, and the consumer who would be thrilled to get this, but has no idea about it. This is what Google already tries, and with the data AI models will be able to deliver, are going to optimize this beyond belief. Sure, you wont get your answer ad on a ChatGPT style interface, but that's probably not what the future of this AI integration is going to look like. It's not going to be some blank interface you're seeing now. It'll be integrated into other things.

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