I’m not underselling their innovative success, I’m saying a lot of the attention the company brings to themselves is because of Elon. He’s the richest man in the world, and currently a huge figure head. Companies like Northrop, Boeing, etc don’t get 10x the publicity that space-x does. A lot of that is because of Elon. How many people actually know that Northrop built JWST? Most people would tell you it was NASA.