As someone who isn’t basically the equivalent of a leftist HOA Karen, you see this due to fog, whereas the individual droplets of fog or fine precipitation acts as lenses for light. You wouldn’t even know it unless you lived very close. Also they turn off signs between about 11-12 at night.

I live less than 2 blocks from the new sign. I see all of it from the far end of my place. It’s made zero impact on my life. So why it makes impact on anyone who is outside of a similar scenario is beyond me unless you have so much time you decide to be bothered.