It's not. It's all a massive wealth redistribution scam. They run these services at a loss using venture money and promising unrealistic compensation while they build scale. When faced with the end of venture subsidization of whatever "*disruption*" they're providing, they squeeze everybody a little bit, but workers the most. They can't afford to alienate too many customers if they want to walk away from that sweet, sweet IPO money, and workers have less power than anyone involved in the value chain.