They are targeting people who are driving and want to quickly get some food without leaving their car. Promoting app ordering for a drive-thru doesn't sit right - and can be dangerous if people feel they need to place their order while driving. I understand why they want this tech, because there will always be customer demand for voice ordering in drive-thrus. It's just sad that society is pushing so hard towards eliminating human interfaces and jobs, just so a few people can get a little richer.