>The Vancouver-based technology company says the tool, which allows users to browse, manage and schedule social media posts, will come with a fee beginning March 31. > >After that date, anyone who used the Hootsuite Free plan will have to stop using the service or switch to one of four new, paid plans starting at $99 per month for its Professional tier. > >... > >The move away from the free tier comes after Hootsuite cut seven per cent of its staff — about 70 people — in January, making it the company’s third layoff in the last year.

Haven't used this service in years, but it seemed to be useful especially for those who have to manage multiple social media channels. For our company with a single social media channel, it was convenient but hardly necessary.