Of course they are going to rebrand it. Eugenics as a word has so much negative baggage this may be the first time i didnt get downvoted to hell when i said its not a bad thing.

And thats why we have to push for this technology to be available to everyone, so the class divide wouldnt get so wide. The rich is going to use it whether we like it or not, the only way we can equalize the field is if we use it ourselves.