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marketrent OP t1_jchnc8r wrote

Excerpt from the linked content^1 by Joe Lofaro:

>MindGeek, the Montreal-based parent company of the controversial website Pornhub, has been acquired by a private equity firm.

>Ethical Capital Partners (ECP), an Ottawa-based firm, announced Thursday it is taking over the company, which has faced criticism in recent years for allegedly hosting illegal content, including child sexual abuse material, on the world's largest porn site.

>ECP's website describes itself as a firm that seeks "investment and advisory opportunities in industries that require principled ethical leadership."

>The terms of the deal are not being made public. MindGeek, which was founded in Montreal in 2004, has a vast portfolio that also includes other pornographic properties, such as YouPorn, Redtube, Brazzers,, and Sean Cody.

^1 Joe Lofaro for CTV/Bell Canada, 16 Mar. 2023,


Cold-Advance-5118 t1_jci8yaj wrote

Why would an ethical firm buy this? They are probably going to make big changes to it.


VelveteenAmbush t1_jcilkfj wrote

It's one of those things where if it's right there in the name, you start to wonder if they're protesting too much. Like Truth Social...


drawkbox t1_jcivo4f wrote

Definitely a front. There has been some consolidation in porn sites and MindGeek owner has been all sorts of attacks. They even burned his house down. It was some organized crime stuff. This ECP is on the sketch list for sure. Sounds like Ethos Capital that tried to buy .ORG TLD as a private equity firm.

Montreal mansion of Pornhub owner destroyed in criminal fire

Investigations should start on ECP right away.


[deleted] t1_jcimejq wrote



gutyex t1_jckxe5d wrote

No mainstream US politicians fit the definition of socialist very well.

Even Bernie Sanders is just barely left of center in global terms, with the Democratic party slightly right of center. The USA's overton window is skewed very far to the right.


Ratnix t1_jcjkcpx wrote

Because they likely feel they will be able to get a nice return on their investment before they implode Pornhub.


jumpup t1_jciaor7 wrote

equity, not ethical


Madforce2k2 t1_jcib3sk wrote

In fairness, the quotation does say Ethical 😂


Westfakia t1_jcibzfm wrote

I think it says both. But I’m not going to bother to check, let’s just all go with a common assumption.


uzlonewolf t1_jcikllr wrote

No, it is ethical:

> Ethical Capital Partners (ECP), ... ECP's website describes itself as a firm that seeks "investment and advisory opportunities in industries that require principled ethical leadership."


Mront t1_jcjykr6 wrote

Sure, and North Korea is a democratic republic


masterhogbographer t1_jchtkvn wrote

Only CTV would call pornhub controversial


ryper42 t1_jci68wo wrote


EmbarrassedHelp t1_jcicb10 wrote

The groups like Exodus Cry who were going after them in those lawsuits were also really controversial, yet reporters often didn't verify the source. They trusted comments from sexist hate groups like 'National Center on Sexual Exploitation' purely because of the name.


hello_hellno t1_jcj03uy wrote

Yep, the groups lobbing against it are right wing Christian groups that literally qualified cosmopolitan magazine as porn and tried to shut it down.

Yeah, porn sites have too much leeway that allows for people with bad intentions to easily get around their checks. But mind geek has been at the forefront of solving that issue by requiring ID from all uploaders,, deleting 10 million non verified videos and making sure their staff at all levels are close to equal male:female ratio.

Porn will always be around, get rid of the top company doing at least a decent job preventing exploitation and you're just giving the unethical fringe sites more customers.


nyaaaa t1_jchv0u0 wrote

Except, everyone else did.


milkman1218 t1_jcl0040 wrote

Just watched the Netflix documentary last night too. This is really interesting news, wonder what will happen now.