jhachko t1_jclc2au wrote on March 17, 2023 at 5:40 PM

Reply to comment by w1n5t0nM1k3y in The FTC is looking into Meta, YouTube, TikTok, Snap, Twitter, Pinterest, and Twitch’s advertising practices by marketrent

There's huge ad approval teams that this stuff goes to review with...often offshore, with these companies also now relying on image recognition software...there are ways that can show the reviewers one image, and serve a different image once in distribution in the ad networks. Search for Google cloaking, Facebook cloaking, etc....you'll see listings for it. I know a guy who did that stuff. Too complex for me, but it exists.

w1n5t0nM1k3y t1_jcle3x7 wrote on March 17, 2023 at 5:53 PM

An easy way to get rid of that is to have the images served off Facebooks/Googles servers rather than let the advertiser host it themselves.

What they are doing is the equivalent of selling someone a TV ad spot, but having no control what content is actually shown during the time slot. Have the validated ad shown from the Facebook servers and there's no ability for it to be changed later.