Viewing a single comment thread. View all comments

FeckThul t1_iu09qro wrote

Reply to comment by Shopped_For_Pleasure in Down on chips, Toyota goes back to basics with car keys by Risay117

Their profit motive is their problem, why are you so energetically simping for it on their behalf?

3

Shopped_For_Pleasure t1_iu0d3o6 wrote

I’m not. I’m saying that it opens a new revenue stream that used to be in limbo of wanting but not needing the feature. It opens up the package to more consumers and is just a smart business decision.

Again, if you’d prefer not to subscribe you’re still more than welcome to purchase the feature outright — it just doesn’t make sense to 60% of BMW owners who own their cars for 5 years or less.

0