According to Deepcake, the studio worked with MegaFon in August 2021 on an ad campaign starring Bruce Willis. Deepcake did not work with Willis’ team directly and never entered into an agreement with him to use his “digital twin” for any additional purpose.

“Our engineers processed a dataset composed of 34,000 images of Bruce Willis and made his ‘digital twin’ for the series of MegaFon ads,” the spokesperson said. “Bruce Willis, whose bilateral contractual agreements with MegaFon remain unknown to Deepcake, appreciated our service and described it as ‘a very new and interesting experience’ in the official MegaFon press release.”

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ref: https://variety.com/2022/film/news/bruce-willis-sells-rights-deepfake-digital-twin-1235388442/