>DuckDuckGo is positioning App Tracking Protection as something like Apple's App Tracking Transparency for iOS devices, but "even more powerful." Enabling the service in the DuckDuckGo app for Android (under the "More from DuckDuckGo" section) installs a local VPN service on your phone, which can then start automatically blocking trackers on DDG's public blocklist. DuckDuckGo says this happens "without sending app data to DuckDuckGo or other remote servers." > >Google recently gave Android users some native tools to prevent wanton tracking, including app-by-app location-tracking approval and a limited native ad-tracking opt-out. Apple's App Tracking Transparency asks if users want to block apps from accessing the Identifier for Advertisers (IDFA), but apps can still use the largest tracking networks across many apps to better profile app users. > >Allison Goodman, senior communications manager for DuckDuckGo, told Ars Technica that App Tracking Protection needs Android's VPN permission so it can monitor network traffic. When it recognizes a tracker from its blocklist, it "looks at the destination domain for any outbound request and blocks them if they are in our blocklist and the requesting app is not owned by the same company that owns the domain." > >Goodman added that "much of the data collected by trackers is not controlled by [Android] permissions," making App Tracking Protection a complementary offering.

It's great to see some more privacy initiatives/innovations from folks such as DDG. This is especially needed in the Android space, given Google/Alphabet's reliance on advertising and data analytics for their revenues.