Employees won't get the blame for this. If they're clever (and I assume head of marketting for Alphabet/Google is clever) they'll blame it on the process.

"Yes, this broke the law, but our marketting department aren't lawyers, and the process wasn't in place at the time to run influencer outreach by our legal department. I instituted a new policy so this can't happen any more. You gonna fire the guy who fixed this?"