Dumb move. Showtime as a brand has massive recognition and great retro appeal. Nobody give a fuck about “Paramount”.

People who have paramount+ are great beneficiaries assuming there’s no premium up charge.

Yeah but you could call it FartAss+ and it wouldn’t matter, the name only means whatever it is in the very moment. Showtime has existed at the pinnacle of TV entertainment for decades.

All cable and premium cable networks are collapsing into the abyss of streaming, so the sooner they get hitched to a stream carrier the more likely they are to survive in perpetuity with their catalog and new content.

I currently get showtime through paramount+ and do pay an upcharge. The article mentions it will be part of their "premium" tier.

“Paramount+ with Showtime”... that really rolls off the tongue. Glad they workshopped the naming.

The combined name is definitely shitty, but I can't think of a brand in media with more recognition and retro appeal than Paramount. It was an OG movie studio and a highly promoted brand until very recently.

“The name is great! It’s provocative, gets the people moving.”

We’re talking about a retro-cool TV channel with enormous relevance and “eyeball” vs. an antique studio brand that, at best, people saw the logo briefly before a movie sometimes.