ThetaGangThroweway t1_j5qy536 wrote on January 24, 2023 at 11:06 PM

Frankly, I haven't heard of any other ad service out there. I know Reddit and Facebook make advertisers post directly on their platform, but who else does this internet-wide?

SandySultanas t1_j5ro0q7 wrote on January 25, 2023 at 2:08 AM

There are a few minor players but Google snuffs them out if they get too big. See what happened with DoubleClick, AppNexus as examples. https://www.nytimes.com/2020/09/21/technology/google-doubleclick-antitrust-ads.html

ThetaGangThroweway t1_j5rv99z wrote on January 25, 2023 at 3:01 AM

This is a type of business that favors economies of scale. Not hard to do.

nerfyies t1_j5rbgfy wrote on January 25, 2023 at 12:37 AM

The people that run websites decide to show adds by adding a piece of software provided by Google. The website receives money from advertisers and Google gets a cut. They have a similar thing for Ads for apps. What Google does is collect data and uses advanced algorithm that decides which ads go where and who sees them to maximise revenue and value to advertisers.

Facebook works differently because it collects data about users (using shady tactics) and shows ads on its own platform from advertisers that want ads solely on the social media.