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SandySultanas t1_j5ro0q7 wrote on January 25, 2023 at 2:08 AM

Reply to comment by ThetaGangThroweway in Justice Department and eight states sue Google to break up its ad tech business by jsalsman

There are a few minor players but Google snuffs them out if they get too big. See what happened with DoubleClick, AppNexus as examples. https://www.nytimes.com/2020/09/21/technology/google-doubleclick-antitrust-ads.html

ThetaGangThroweway t1_j5rv99z wrote on January 25, 2023 at 3:01 AM

This is a type of business that favors economies of scale. Not hard to do.