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GnarlyBear t1_iui1zc5 wrote

>Historically, shows like Riverdale, All American, Arrow and Supernatural have focused on viewers in their teens through their 30s. The reality, though, is that the average CW viewer is 58 years old.

Explains so much

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mountainhighgoat t1_iuicjh3 wrote

Am I the only one surprised by this? Is this accurate? Why are all the shows teen shows then…?

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ijakinov t1_iuigcmn wrote

There was a seperate article about this a month or so back. I'm guessing the statistic are just skewed because new shows only air in a certain block of time like (something like 2 hours a day) N/7 days of the week. The vast majoirty of what is shown on the CW are reality shows outside of that block of time. If those out perform the given scripted original programming of the CW, then it very plausible the average age is that high.

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pursuer_of_simurg t1_iuikp5q wrote

Also they have deals with streamer where younger people probably watch their shows. That is how they were coasting with abysmally low ratings for a while.

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aw-un t1_iujfo42 wrote

Because

  1. the scripted shows are only 3 hours out of the day. The rest are talk shows, judge shows, or the 700 Club.

  2. youth demographics largely don’t watch traditional television. They watch streaming (which, licensing their content was basically how the CW made money). That’s why Riverdale can sit at a mere 1 million or so viewers but still have a sizable pop culture presence.

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CrankyStalfos t1_iujhttd wrote

Also aging viewers. If you started watching Supernatural in 2008 when you were 25 (around the age of the leads), you are now almost 40 and they're probably hoping you might stick around for Walker.

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Vegan_Harvest t1_iukammh wrote

I'm not a teen but I have to think they'd do a hell of a lot better if they had a solid cartoon block as a lead-in to the CW shows.

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