TheSeventhAnimorph t1_iwzzw3l wrote on November 19, 2022 at 6:03 PM

Reply to comment by mugenhunt in Why do animated action shows need to sell tons of merch to stay afloat? Isn’t the ad revenue enough? by sgavary

And then there's Disney Channel, which doesn't even try to make merchandise for most of their shows.

OneGoodRib t1_ix0xqzl wrote on November 19, 2022 at 10:06 PM

And don't they still not have ads on Disney Channel other than for other Disney things?

Bobby_Marks2 t1_ix2t0gg wrote on November 20, 2022 at 8:34 AM

That's the point. Disney Channel is just a place for Disney to capture the audience into the ecosystem. You watch Disney Channel, and you're likely to go see Disney movies in theater. You watch Disney Channel, then you go to Disneyland which in turn drives you to go buy Disney merch and see Disney movies. You see Disney movies, then you go to Disney Channel to watch bonus content and spin-offs and sequels. Disney+ is doing all of this now.

Granted, they do produce merch for their successful content. Mickey Mouse Clubhouse, Hanna Montana, etc. all got plenty of merch out there - we just don't see it because it doesn't have broad enough appeal to sit on Walmart shelves next to Marvel and Star Wars and Pokemon.