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Saar13 OP t1_iwmt7mk wrote

Reply to comment by bangharder in Apple and Major League Soccer announce MLS Season Pass launches February 1, 2023 by Saar13

$250m a year for Apple is nothing. MLS strikes me as more of a "first look" at what they can do with sports broadcasts for other leagues than something AppleTV sees as profitable. It's their real introduction to the sports rights market, and based on how traditional media companies are doing, Apple will end the decade with all the big leagues.

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bangharder t1_iwmxrc1 wrote

It might not be a lot of money to them but it’s still a waste

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Dennyisthepisslord t1_iwn4hal wrote

Depends. 250 million a year isn't huge compared to the premier league global rights but behind the premier league, la Liga, Seria A and PSG Qatari money it'll start to make it a decent option for many. With the south American and Mexican talent plus home grown stuff and the occasional big name on one last pay day the league will keep improving.

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Saar13 OP t1_iwoh720 wrote

I said it's not much for Apple. It's a loss that wouldn't matter to them, but it's an excellent financial deal for MLS. MLS has a younger audience than other leagues. They will easily migrate to streaming. The league is still weak (in terms of technical quality), but they are improving and soccer should get a buzz in America with the 2026 World Cup

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Dennyisthepisslord t1_iwoynha wrote

Yeah it's already got pretty good crowds on a world level too. Obviously it's got over 100 years of history to overcome with the big leagues. The next step is for it to sign south American prospects before they go to Europe to make big money on transfers. That final the other day was all over Twitter in the UK as it was a crazy game. There's potential there.

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