Because they’re bad at business? You can be bad at business but still make Hollywood content. That’s why Zaslav is trying to completely overhaul the company, they have huge debts and aren’t chipping away at them like say Netflix is.

You are disconnecting the actual numbers from your argument. It is not popular by that metric. It is very popular for a very vocal but small niche, however. There’s definitely a lot of memes. Not a lot of watchers, though.