Submitted by dabestgoat t3_zn36c8 in television
In Canada the one major broadcaster has started overlaying their own advertising around the boards instead of displaying the ads sold to the various arenas in smaller chunks. Do they do this for the US broadcasts? Has arena board advertising been downgraded to only a local influencing source?
Seems you are correct.
Wow. In the words of Bubbles, that's greeeasy.
It is done to U.S. hockey broadcasts and I find it very annoying.
If this is an alternate, ill take it over ads on jerseys....
Ads on jerseys don’t change during play. Not yet, anyway.
Yes! I can tell you 100% that it’s done on Seattle’s broadcasts and I’m almost certain it’s done for every game. Early in the season the keying was AWFUL on the regional broadcasts. I feel like they’ve worked out most of the kinks… But it’s still pretty distracting when they have a moving ad play while the camera is moving.
It happens on the avalanche boards too. It’s so distracting when a player gets pushed agains the boards and their whole body disappears behind the ads
I thought it was interesting that Alaska Airlines was advertising in Calgary until they cut away to a different camera angle relay and realized it was just overlaid.
Yes.. I used to work for a company that runs the advertisement boards in arenas and stadiums across the US. Every so often we'd hafta put up a green screen on the courtside or backstop advertisement boards so the national or regional networks (TNT, ESPN and ABC.. or the old Fox Sports Regional Nets) could overlay their national/local adverts over them. And this was 15 years ago. Currently in the states, the regional networks that show NBA basketball or baseball (like Bally Sports and Root Sports) also does this
It's done in other sports as well such as the NBA.
[deleted]
It's been part of the Penguins and other teams I have watched on US TV.
I thought it was a NESN thing. Nope, it’s league-wide. And it’s making me dizzy.
I was watching the Capitals play yesterday and was just thinking the advertisements have gotten completely out of control. Between 7 eleven or capital one printed on the helmets, sports betting printed on the jerseys, advertisements on the glass, advertisements running around the boards. It’s distracting from the actual game and it’s a shame.
They do it to the Buffalo games now and I hate it.
i don't think it's something i've noticed, but hockey is not exactly a popular sport in the US so would probably have more trouble selling that kind of advertising space
Canadian here but uh, Boston, NY (all teams) Detroit and Minnesota are all huge hockey cities
zedkyuu t1_j0eqb8h wrote
I’ve seen it done in highlights from US telecasts. I assume it’s an NHL thing, not a Sportsnet thing