"There are a few outliers to this year’s trend: Apple TV+ and Amazon have increased the number of adult scripted series they have purchased this year."

It's an easy bet that Amazon and Apple are the places that content creators will go from now on. That's where the money is and some stability, albeit without guarantees. It's been 3 years since people discussed who will win the streaming war, but the answer has always been easy - who has the money to not need it.