lord_pizzabird t1_j60l79v wrote
Reply to comment by Isiddiqui in NBCUniversal’s Peacock Tops 20M Paid Subs, Streamer’s Loss Hits $978M in Fourth Quarter by MarvelsGrantMan136
I just straight up don't think the broadcast TV situation is as bleak as broadcasters think it is, more than anything.
To me, they just have the wrong mentality and weak IP (content). Both can be corrected.
Literally everyone with a $5 antenna has access to their network. There's just nothing that attracts consumers to them, other-than the NFL.
Asiriya t1_j61ee9j wrote
Plus American ad breaks are obnoxiously frequent. Huge turn off.
Personally I’d like to understand their stats on frequency / duration of ads vs attention.
I’m sure that there’s something in blasting the audience with the same thing over and over to program them into wanting what’s advertised, but you’d also think that fewer ads would make people pay more attention when they are on, and be more impactful.
_Meece_ t1_j61tfll wrote
The ad breaks are destroying anything that isn't live content.
Why watch a TV show chopped up with 4-5 ad breaks, when you can watch it via streaming with none?
inkista t1_j630ivb wrote
>Why watch a TV show chopped up with 4-5 ad breaks, when you can watch it via streaming with none?
Because it's free with ads, and you have to pay a sub to get ad-free streaming? Also because you don't use any of your data if you're on cable. And you can FF through the ads if you DVRed the show?
Not to mention cable boxes all do VoD, much of which is ad-free, or where you can FF through the ads.
jblanch3 t1_j63ssk2 wrote
That last part simply is not true, at least from my experience. My family and I had just recently cut the cord, it's been just under a year. Prior to that, I'd had cable as long as I'd been alive. When cable started providing VoD services, it was mostly ad-free and if there were ads, you could usually fast forward through them. Even for certain stations (like the networks), if there were ads and you couldn't fast forward through them, it was only one or two at most. Not ideal, but easily manageable. Over time, I really started seeing it shift. More and more networks that were featured on VoD made it so that you couldn't fast forward through commercials anymore. And that one or two commercials I mentioned a few sentences ago? Yeah, that was no more. Towards the end, it wasn't worth watching anything on demand because the commercials went on for at least five minutes, I might as well had been watching it live.
inkista t1_j6ap5lo wrote
For me that's primarily only true if you're using VoD for broadcast network shows (ABC, CBS, NBC, Fox). Cable-originals still tend to be either ff through the ads (e.g., SyFy, TNT, BBC America, Animal Planet, etc.) or ad-free (e.g., HBO, TCM)
Tha620Hawk t1_j60vcgj wrote
Yeah the nfl still shows if you have something worth watching then people will tune in.
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