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akaMichAnthony t1_j6dybvy wrote

Reply to comment by krazy_kat_laddie in Three seconds of audio could end up costing Fox $500,000 by blaspheminCapn

You’re right, for big companies like Fox it’s not a fine. It’s no different than a billionaire getting a parking ticket, it’s not a deterrent, that’s just how much it costs to park there.

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ToxicBanana69 t1_j6e2iqq wrote

Yeah, but to be fair I doubt any company, mega or not, would willingly use it knowing it’ll cost half a million dollars, especially when there’s alternatives to using it.

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akaMichAnthony t1_j6e3vou wrote

You’re not wrong, but they also have been giving away $100,000 every week for an NFL pick’em contest. Which I’m pretty sure is just data collection racket at its core anyway. So what’s another $500,000.

If any business is able to just print it’s own money, it’s the NFL and it’s broadcast partners. I would not be at all shocked if it was 100% intentional.

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sonofsmog t1_j6e7puw wrote

It's another 500K that's what.

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mindofdarkness t1_j6gd4s4 wrote

A fox movie that makes $500k at the box office would be considered a commercial failure. Yes it’s actual money, but it is effectively nothing for a corporation, a rounding error.

If you are trying to actually protect anything it shouldn’t be a rounding error.

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jakeba t1_j6e8eco wrote

The point of a commercial is to draw attention to a product. Any company would use it if they think the attention is worth the cost.

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hoxxxxx t1_j6e536d wrote

i like the idea behind scaling up traffic tickets for someone's wealth/income, a few countries do that and it make sense. should happen with a lot of fines or else the fines don't even matter.

like that walmart heiress that keeps getting duis. what a dui in the end, like 20-30k? that's literally nothing to her. there is no incentive to change her behavior. but that amount is absolutely devastating to a working or lower-middle class person, achieving it's goal.

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Wafkak t1_j6ealyp wrote

Finland does this, and they set the record for the biggest trafic fine in the world when a Nokia exec gor caught speeding.

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sleepnandhiken t1_j6e9ilp wrote

I feel like this fine is plenty of incentive for them to stop doing it in the end, though

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mindofdarkness t1_j6ggjag wrote

It’s not really. Fox’s regional sports network is valued at $22 billion (from a few minutes of googling). So they are fined about 0.002% of their value. It’s not even worth writing down, it’s less than a rounding error for the corporation.

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sleepnandhiken t1_j6gvnkw wrote

Right, but if they don’t stop it becomes more of a thing. They aren’t stoked about just pissing away the money.!There are people above the people who made the decision who are probably hella embarrassed. Although imagining the top go “Let’s play the Emergency Alert Sound” is amusing.

But hey if there’s a new headline tomorrow I guess they didn’t give a shit.

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sleepnandhiken t1_j6ine3q wrote

Alright so new day. Turns out we didn’t need to wait. This is old news and Fox already stopped broadcasting this ad. Their line was essentially “Yeah, we kinda have a rule against this and we’re looking into who did this.” Perhaps should be taken with a grain of salt but is still an acceptance that they have to stop.

Which I think is fine. The law makes sense to have. The fine is the gov politely saying “listen here you little shit” and it worked fine.

Edit to include what I read: https://www.insideradio.com/free/fox-sports-admits-it-used-fake-eas-tones-on-radio-as-well-as-tv/article_6b18d2f0-9e1c-11ed-ab28-c7b167cea819.html

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