Instant gratification, social media (tiktok, snapchat, Youtube shorts, FB stories) making people only want to consume 30 seconds of entertainment before moving on to the next funny video or whatever. Not to sound like a grumpy old man, but I feel like a lot of people who ask this question are younger and need to be entertained NOW. But I also understand that some middle aged people might ask this too because they don't have much free time and need to be more selective in what they watch in their spare time.