I remember the University of Hawaii sports teams used to be called the Rainbow Warriors (or Rainbow Wahine for women's teams). In 2000, many of the men's teams dropped the "rainbow" part and just kept the Warriors name though as the rainbow became heavily associated with the LGBT community and wasn't a powerful or intimidating mascot. They eventually reversed this in 2013 as it was now cool to be pro-LGBT and uncool to be avoiding LGBT symbols. Oh who am I kidding, it was because the alumni donors didn't like dropping the rainbow and they will do whatever people pay them to do.