Sometimes_Stutters t1_jdadmng wrote on March 22, 2023 at 11:41 PM

Reply to comment by therealmattsteimel in TIL That E-cigarettes were first invented in the 1960s, but were never sold in order to protect the traditional cigarette market by TooOfEverything

They mention this in the book “Barbarians at The Gate”. It has less to do with protecting the tobacco industry and more to do with the product development being over budget and the product itself being shit. It was actually developed by RJR / Phillip Morris.

DustyDavos t1_jdane30 wrote on March 23, 2023 at 12:50 AM

Another good book along these lines is “The Devil’s Playbook” by Lauren Etter which covers the rise of Juul and its ultimate acquisition by Altria/Phillip Morris. Great read.

Yah_OK_ t1_jday5xo wrote on March 23, 2023 at 2:10 AM

Thanks for the flash-back.

I read that book during daily commuting circa the mid nineties and remember loving it. And in the early days of the internet I remember looking for a picture of the product mentioned in that chapter and that I never found any.

edit: Also Anecdotally , years later I read Golden Holocaust from a kindle and it was a terrifically interesting "history of , the evolution of, the business of" smoking.