Viewing a single comment thread. View all comments

koshergoy t1_j29abp9 wrote

Hundreds of similar instances explained in the 1974 book "Subliminal Seduction", by Wilson Bryan Key, followed by "Media Sexploitation" in 1977.

The most famous book of this ilk was from late 1950's, "Hidden Persuaders" by Vance Packard. All 3 make for interesting reads on the subject.

One of the first widespread implementations being used in movie theaters where a single image or two in the preview reel exhorting viewers to purchase drinks and popcorn led to measurable increased traffic to concession stands.

29

44problems t1_j29gn6p wrote

Wilson Bryan Key also thought Nabisco stamped the word "sex" on Ritz crackers.

8