Official source:

> "When Kellogg first introduced Pop-Tarts toaster pastries in the 1960s, the name was intended to be a play on the 'Pop art' craze of the time. So, who better to paint Pop-Tarts into Pop culture history than Burton Morris?" said Nicolas Amaya, associate director of marketing, Pop-Tarts(®). "Morris' signature-use of bright and playful colors, and his ability to inject energy and optimism into common objects, and elevate them to iconic status, make him the perfect artist to help celebrate the fun, creative spirit of Pop-Tarts."

A perfect food to be associated with that idiot

When those came out I was young enough to not look too deeply into things, and came to believe they were named that way because you put them in the toaster, where they would "pop up".

That's what i always assumed too.

Originally named Fruit Scones

And... they're tarts that pop out of the toaster.

Have you ever put butter on a pop tart

It's so freaking good

Kelloggs created Pop-Tarts to rip off Post who had just created [Country Squares] (https://www.mashed.com/117295/untold-truth-pop-tarts/)

Excactly. Sounds like post-rationalisation

But they’re not tarts

I've always thought it was because they popped up in the toaster.

Just think what we could have had if Warhol made a deep fried art movement. We could be having deep fried toaster strudels.

I think someone may have listened to a recent episode of Off Menu?

Now I have to go look up whatever happened to Peter Max.

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Aren't they breakfast tarts that pop out of the toaster. That's what they've always been.

This is marketing. You're reading an advertisement for a snack food and spreading it around. It's probably not even true or it's a retcon. It's a tie-in to an art project an agency is doing now with an artist doing a throwback to pop art.

Or you just put them in a pop up toaster and then they pop up when ready. That's how they are to be used. As usual, the whole truth is ignored on TIL.

Or as the French Philo said about LA, the ignorance of the people here, gives meaning to the word, Infinity.

& you would be right. YOU get the Baloney Detector of the Month award for clear thinking.

Another OP has just been tossed into the toilet again. We doubt will survive the irrational streak in 'im.

Well most tarts "have the parts" which will make the men pop up and then pop off, likely. grin

Marketing of words was effective once again.

because some unknown writes it makes it so? We have our doubts....

the whole rationalization is best termed a "Pop Fart" sorta baloney.