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TheRealProcyon t1_j28pcaw wrote

Reply to comment by MarkRevan in TIL that the narrative that Coca-Cola designed the modern Santa Claus as part of an advertising campaign is not true, because Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century by giuliomagnifico

In Western Europe he's either in white or red, considering the Dutch immigrants brought him over, it's only logical that he was red from the early 19th century, considering the Dutch Saint Nicholas outfit had red in it

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